What does a hostess bring to your exhibition stand?
A hostess is a real asset at a stand, especially at trade shows.
This is usually the first contact who greets each visitor and it is what will determine the first impression, as it is often decisive due to the idea that the potential customer already has about your brand. She is both an asset and a charming professional partner to have since she will promote your company as much as she can and is capable of thanks to her language and communication skills.
If at first, the budget for one or more hostesses seems a bit superfluous when one already has a full sales team, at the end it turns out to be more than essential because they allow to filter contacts who are not qualified or even have a friendly business conversation with a potential client if at any point, everyone is busy. They either keep them waiting patiently or get their contact information in the most efficient and polite way. The quality of the meetings held at the stand will undoubtedly be optimized right away and the budget will quickly have paid off its benefits.
Give me three tips in order to select the right hostess agency
First, by entrusting the recruitment of hosts and hostesses to a specialized agency in the field, we gain a lot of time on the research and selection of candidates. As we are exhibitors ourselves at trade shows, we know the preparation of an exclusive stand requires a lot of time and energy. That makes giving the power to a trusted provider a valuable aid that allows you to focus on something more important.
Second, it proves a personalized service, according to its needs and its business strategy. It is suffice to say that the agency has all the criteria you want and together they will be able to find you the perfect hostesses. Everything in the selection procedure will be taken into account: languages spoken, level or field of study, level of experience at events, presentations and rarely, their personality.
Third, in the events sector, we are still faced with unforeseen issues that come up last minute. This is where the benefit of having an professional agency comes in handy as for they provide immediate response to deal with the small issues. (replacements, reinforcements, framing, etc...)
What are your tips for choosing the perfect hostess agency?
When you are collaborating for the first time, never accept a quote without receiving a proposal for ideal profiles corresponding your request.
This ensures that the agency has identified the desired profile and is conscious about its recruitment.
Check references of the agency, including the reputation of its clients and their regularity in their overall performance. A customer who repeats is a satisfied customer.
Neither the agency nor you should move toward a cheaper proposition.
In fact, the quality or staff comes at a price, especially if one requires specific skills. And unfortunately a “discount” quite often is synonymous with personal “discount” too.
Tell me why I should choose your agency?
Our agency is a reflection of our staff: both young and dynamic but with enough experience to give key support in the success of your event. We are more than a supplier, we will be a partner in the preparation and implementation of your event. And we can advise you to make the best possible choice that will allow you to enhance your image, but also to differentiate yourself from all that has already been seen and reviewed.
We live in a time where there are constants waves of modernism that are breaking traditional codes and shaking off the dust that has been there for decades. We have a wide variety of event profiles (hostesses, entertainers, models, managers, servers, bartenders, actors and many other talents) which allows to use a single provider for all parts of the event.
We seamlessly focus on the human side, as customers receive personalized monitoring from our staff. We are very active in the field of quality control, if something goes wrong, we rectify it and then we improve it.
This operation has enabled us to evolve very quickly in the right direction and be every a little closer to perfection.
What qualities are you looking for in a hostess?
The essential qualities to integrate into our staff is professionalism – reliability – interpersonal skills. For some brands that require the following, we can also impose certain physical criteria when recruiting for image reasons.
But our expertise allows us to assert that a marketing/business company wants a smiling and dynamic hostess and this doesn't necessary mean one that measures 1m70 can be much more productive and efficient than any other type of hostesses. We hold the utmost respect towards our client and their contact with event visitors, all contact must be dealt with great importance.
Which are the 5 most relevant trade fairs in your city?
There are numerous shows in Paris (over 300 per year) but the biggest which we participate in are:
- Le Mondial de l’Automobile
- Le Salon du Bourget
- Le SIAL (salon de l’industrie agro alimentaire)
- Maison & Objet
As we work tall hroughout France, I would include mentioning MIPIM Event in Cannes.